Why You Don't Need Original Ideas

2026-03-07

Pioneers get the _ and winners get the _ Starbucks did better branding copying peets coffee and tea (credibility, original, experince) you just need better brand is more than just a product

• storytelling

• positioning

• Instagram having short videos, but tiktok outperformed insta with music licensing and beyter algo Ibm with think tag line and apple with think different - make it dramamtically rebellious They were alternative n not original Positioning as explicit conflicting Fastest and cheapeat way to dominant - win with brand voice Neutral is forgettable, POV sells Like liquid death Compete on personality - but it won't work for products or the people for those basic needs are not fullfilled. Like lot of ideas will work more for western than india. that's the Innovation is itself modfying something no one depends on originality eaither way, hence when people say originality it's more about what innovation you have done that existing method, so I felt the video was just surface level motivation by just justifying what has been worked so far.